![]() ![]() You must uncover the underlying problem your target market has. ![]() They buy a T-shirt to support their favorite group, show off their interests, find like-minded people, or feel more attractive and confident. I don’t mean the superficial problem, though-people don’t often buy a T-shirt to stay warm. I mentioned you must know your audience to write great content part of that means knowing the problems they have and how your product or service solves those problems. I wrote a whole guide to becoming a better writer, which I recommend you read to learn more.
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